Customer Service Trumps Clever and Cute

The customer's perception is your reality
By Sara Rider   |   August 5, 2014

This is hard for someone in advertising to say:  it doesn’t matter how great the ad is or how thoroughly researched the media buy if the customer’s experience with the company is really bad.  But in our internet/social media driven world, businesses who do remember the importance of customer service sometimes forget that customer service in today’s marketplace is delivered through a variety of channels.

A recent column by Micah Solomon on Forbes online served as a good reminder of how excellence is in the details—and how those details extend beyond the physical place where you do business.

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Keeping up with the World Wide Web

Reading news on tablets and cell phones
By Renee DeLaune   |   July 18, 2014

Building a separate mobile version of a website for the world wide web is becoming a thing of the past. Now, a single website designed with responsive technology is your best bet. It allows your website to scale appropriately between desktop and mobile browsers. It’s like an all-in-one tool. I’m sure we’ve all tried to view websites from our mobile phones that just don’t work as well as if you were viewing them from a desktop.

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