It can be hard to make a turkey look good. Or a roast chicken. And getting the maple syrup to drip off the edge of the pancake just so—that can also be a challenge. Creating great-looking food requires more than being a good cook.
Advertising is a profession with hidden careers—and food stylist is one of perhaps the least known ways of making a living within the estimated $189 billion U.S.
Infographics are a great way to add a visual “bang” to your marketing message—because they turn complex data and statistics into a more compelling, memorable format.
But did you know there’s actual science behind why your brain craves infographics? Studies show that it takes you less than 1/10 of a second to understand a visual scene and that color visuals increase the willingness to read by 80%. To really prove the point,
The U.S. ad business is a $183 billion business, according to The Wall Street Journal. And each year, companies and nonprofit organizations spend a lot of time and effort to try to convince us to buy their products or support their causes. But while social media has given companies new ways to spread their messages, new ad-blocking technologies mean it can be harder to have your message seen. So what can we learn from the best—and the worst—of 2015’s advertising efforts?
One of our DeLaune staffer’s grandsons is a star! One of the homemade commercials for Doritos that play at the Superbowl might feature our accountant’s grandson, if the ad gets enough votes. While official voting doesn’t begin until January, you can preview the ads and rate them with stars. We’re sure you’ll give “Crush,” five stars.
Has the use of social media driven the basic rules of capitalization out of everyone’s head? The casual style that is the hallmark of Facebook posts, Tweets, and email conversations means some of us have forgotten when it is appropriate to capitalize words. While I like to complain that the lost art of basic grammar skills is the fault of the under-25 crowd, egregious errors pop up in everyday business communications among the older generations more often than we would all like.
Now here’s a job I wouldn’t want: President and CEO of Volkswagen Group of America. That’s Michael Horn’s job. And I’m sure at one time it was pretty great. But now Mr. Horn has to try and explain to Americans who own four different types of Volkswagen diesels why those cars were equipped with “defeat devices.” The defeat devices made the cars pass emissions testing, but in reality the cars spewed nitrogen oxide into the air every time their drivers got behind the wheel.