THERE’S ALWAYS SOMETHING NEW TO LEARN—AND NEW WAYS TO LEARN IT

By Ernie Wood   |   May 29, 2018

School’s in at DeLaune & Associates. Every few days, we’re called on to learn something new. Blockchain? Check. Robotic process automation? For sure. How about the banking, insurance, food and automotive industries? Or the European Union’s General Data Protection Regulation? Of course.

We read up on the topic and interview experts in the field. Then we write and design marketing collateral. It feels a lot like writing term papers in college—especially the part about footnoting white papers.

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The importance of relaying the business value in technology

By Laura Lambeth   |   May 15, 2018

It’s an exciting time to be a technology writer—and to be working with clients who are at the forefront of the technology they’re offering. Having the opportunity to help our clients tell their stories in meaningful ways is a privilege—and a challenge. That’s because marketing-focused technology content has shifted in recent years. It wasn’t always so, but today’s businesses recognize technology as a change agent, and not just a necessary cost of business.

And as a marketing writer,

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WRITING ABOUT TECHNOLOGY FOR BUSINESS

By Tim Lord   |   May 8, 2018

Skip the hype—favor humanity

Some roadway signs have an irritating quality: they’re only useful to people already familiar with the road they mark. A turn-only lane appears suddenly—too late to safely get back in the forward-going lane. Or an ambiguous sign makes it hard to tell which way you need to exit, or how far you’ll need to detour around a construction area.

That same frustrating quality crops up frequently in descriptions of new technology.

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