Budweiser Renames Itself

By Sara Rider   |   May 25, 2016

When a company decides to rename an established brand, it’s a big deal. Thousands of hours of research, strategizing, and creative thought go into the final decision—as well as a whole lot of money to launch and support the new name.

Now one of the iconic brands in America—Budweiser—has taken a new approach to rebranding, changing the name of its flagship beer from “Budweiser” to “America.”

A new beer for summer

Beginning May 23rd the new bottles and cans were available in stores throughout the country.

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Advertising and Sports: What Will Be the Impact of the Rio Olympics?

olympic swimmer
By Sara Rider   |   May 12, 2016

It’s now less than 86 days till the 2016 Summer Olympics open in Rio de Janeiro on August 5th.

No matter what story lines unfold with polluted water, deadly mosquitoes and the inevitable doping scandals, companies will be looking for ways to use the cache of the Olympics to build their brands. But is the promotional impact of the Olympics limited to those companies with big budgets and a direct sports connection?

Building your Brand

If your company doesn’t have an obvious tie-in to sports and you lack the big bucks budgets to pay for high-dollar endorsements,

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Would an Open-Plan Office Space Work for You?

open office plan
By Amy Valentine   |   May 4, 2016

A look at the pros and cons of open-plan office spaces

Many millennial start-ups and cool advertising agencies have open-plan office spaces. Sometimes these are cubicle designs with partitions dividing up the workspace, and sometimes the design features desks or tables with no screens or dividers at all. Where did the concept of open-plan office spaces come from in the first place?

According to an interesting article by the BBC News Magazine,

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