Daylight Saving Time…

By Amy Valentine   |   October 30, 2015
Read more >

Your Company Just Got Caught Cheating. Now What Do You Do

By Sara Rider   |   October 28, 2015

Now here’s a job I wouldn’t want:  President and CEO of Volkswagen Group of America.  That’s Michael Horn’s job.  And I’m sure at one time it was pretty great.  But now Mr. Horn has to try and explain to Americans who own four different types of Volkswagen diesels why those cars were equipped with “defeat devices.”  The defeat devices made the cars pass emissions testing, but in reality the cars spewed nitrogen oxide into the air every time their drivers got behind the wheel.

Read more >

What was Old is New Again: Customer Sales and Service Returns Local

By Brian Silverman   |   October 21, 2015

 

IBM research states that in the next five years buying local will beat online shopping!  Being local will become increasingly important as shoppers demand instant gratification from their purchases. And new technology will bring all the big data that makes online shopping so effective (“you may also be interested in…) to the local store.

I would surmise, however, that the appeal of buying local is not just about the thrill someone gets from buying something you can instantly hold in your hand,

Read more >

Writing Lessons

By Amy Valentine   |   October 13, 2015

As writers and marketers, we spend a lot of time at DeLaune and Associates thinking about the best ways to tell our clients’ stories. I was fascinated to read one writer’s story about teaching people who aren’t professional writers how to find their voices and express themselves. As in many experiences where you are leading others, it’s often the teacher who winds up learning as much as or more than the students.

Kimberly Burge went to South Africa in 2010 to lead a writing workshop for girls who are the first generation to be born without apartheid,

Read more >

Standing out in the world of social media

By Sara Rider   |   October 6, 2015

Want to grow your Facebook friends without having to pay to boost your posts?  Here is an example that could help nonprofits to get more likes and raise their visibility.

Chances are you’ve never heard of Eastern Virginia Medical School.  It’s a small medical school in Norfolk, Virginia.  It enrolls about 1,000 students and is not affiliated with any undergraduate university.  So I was a little surprised when I saw that they had just won an award for Best Digital PR Campaign in 2015.  They did it by creating homemade videos,

Read more >

Top