Mobile devices are just like computers, right? Only smaller?
Hardly. And that means how people interact with your website on a smartphone or tablet is very different from how they do it on their computers. The way your site looks, how it navigates and how it reads needs to change—the rules about web readability don’t even apply. Writing for mobile is a whole new world.
A recent article by Neil Patel gives some great advice on how to write for mobile readers. And all of us who write copy are pleased with Neil’s opinion that quality copy still matters! Read more >
It’s a basic, but important, lesson: In telling your story, know your audience.
When I taught “Introduction to Mass Communications,” the 101-level survey course at a college, I’d open the class for the first few weeks by writing large on the blackboard: “Who is your audience?”
This is important in any communication. If you don’t match the message to the audience, there’s not much point in even beginning. Read more >
New Trends in Consumer Spending Can Challenge Retailers and Others
Quick question: This year, when people have charged a jewelry purchase on their MasterCards, what was the average price? Any guesses? $250? $750? $1,000? How about $2,400?
It’s not 2008 anymore—or even 2012—and data at the recent Global Retailing Conference showed that consumers are spending more money. That’s the good news. The conference also presented evidence that consumers may be spending their money differently. And depending on what your company is trying to sell to consumers and how you are positioned, Read more >
Do your partners, vendors, and suppliers provide you marketing assets, content, and recommended posts for Social Media? If you leverage their content, are you increasing your own Search Engine Optimization (SEO) for your website, or are you caught in your partner or vendor’s web, doing more to help their SEO than your own?
Your business prospects and customers are researching their own potential purchases across the web and social sites as well. Yes, Read more >
As Mad Men comes to its end, and we bid adieu to the series that focused on the world of advertising in the ‘60s, it may be a good time to think about all the changes that are taking place in advertising right now.
In a recent column in Forbes, Daniel Newman, author of The Millennial CEO and The New Rules of Customer Engagement, Read more >
As Ginny Rometty, CEO of IBM, reinvents the company, IBM Business Partners need a clear marketing plan for success.
Last year, in a New York Times interview, Rometty discusses IBM’s transformation. What worries her about IBM’s new strategy? “Just that we keep moving with speed.” As IBM reinvents itself, how do current or potential IBM Partners increase their success with a company being driven as much by business innovation as by the technology solutions it delivers? Read more >