Self-Rating Systems: Yelp Yourself?

Whole Foods peach display
By Robert Schuller   |   November 17, 2014

A nascent marketing trend is companies developing their own systems for rating themselves and their products. The question is whether customers will consider this helpful or self-serving.

Consider what Austin-based Whole Foods Market has recently implemented: a produce rating system of its own design called Responsibly Grown. This caught my attention because businesses don’t usually create systems that rate their own merchandise.  The lack of third-party independence makes a “my product is the best because I said so” rating rather unpersuasive.  Besides,

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Facebook vs. Google Ads

Facebook vs. Google logos
By Amy Valentine   |   November 4, 2014

As social media becomes more popular, it can drive marketing plans for even the most conservative of industries. While many retail and high-tech companies have grown quite comfortable with social media marketing, some of the more staid industries have been dragged kicking and screaming into this new medium.  Fortunately for all industries, social media marketing can be customized to fit a variety of parameters and is relatively inexpensive compared to traditional advertising.

Two of the big players in social media are Facebook Ads and Google Adwords.

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