Customer Service Trumps Clever and Cute

The customer's perception is your reality
By Sara Rider   |   August 5, 2014

This is hard for someone in advertising to say:  it doesn’t matter how great the ad is or how thoroughly researched the media buy if the customer’s experience with the company is really bad.  But in our internet/social media driven world, businesses who do remember the importance of customer service sometimes forget that customer service in today’s marketplace is delivered through a variety of channels.

A recent column by Micah Solomon on Forbes online served as a good reminder of how excellence is in the details—and how those details extend beyond the physical place where you do business.

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