Winning for Banking

EVB TV commercial
By Sara Rider   |   March 21, 2014

by Sara Rider

Sometimes email or snail mail is full of things you don’t want to know about.  But last week, a large package showed up at our office with some things we very much did want to know about—four awards from the national Service Industry Advertising Awards (SIAA) for our work for EVB, a community bank in Virginia.  One gold, one silver, and two bronze awards.  That’s a nice surprise when you open the mail!

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Guarding against mobile malware

Cell phone
By Ernie Wood   |   March 17, 2014

by Ernie Wood

One of the tricks of the trade here at DeLaune and Associates is knowing how to convey a message to an audience that is not us. In our technical marketing for IBM, for example, are we writing for the chief security officer of a Fortune 500 corporation? Yes, that’s often the target. Are we writing for ourselves at home trying to keep viruses and malware off our laptops? Not so much.

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Cable TV gets personal and wins

Thank you card from Time Warner Cable
By Barbara Goutelon   |   March 6, 2014

by Barbara Goutelon

For several months now, my husband and I have been trying to decide if we’re ready to cut the cord on our cable TV subscription. We keep asking ourselves, do we really need a three-digit cable bill? He swears that he can live without the sports coverage, and I think I can survive without another “House Hunters” marathon.

But then, we caught the “Homeland” addiction. After watching a few episodes on DVD,

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